Fostering beef's prosperity, from fork to farm

Meat and Livestock Australia is a Principal Partner of Beef Australia 2018, the beef industry's premier event being staged in Rockhampton, Queensland, from 6-12 May.

Beefing Up Profits

Learn how MLA is working to improve your returns with increased carcase utilisation through value adding, menu development and marketing.

Knowledge Events

Hear the latest developments in research, development, trade and market access at MLA's Seminar and Global Markets Forum.

MLA Trade Stand

Visit the MLA Trade Stand and talk with our team about the latest innovations, marketing insights and practical tools for your business.

Industry Awards

MLA is proud to present the inaugural Producer Innovation Award and MSA awards at the ANZ National Beef Carcase Competition.

Fostering Beef’s Prosperity: ‘fork to farm’ Seminar

Featuring some of the ‘best in their field’ speakers discussing the latest innovation and marketing insights, this seminar will focus on the beef industry’s path to prosperity and how your business can benefit.

MLA's Global Markets Forum

The Forum brings MLA’s Marketing Managers together from around the world to share their insights on the megatrends shaping consumption, trade and market access and the competitor landscape.

Chow down with celebrity chefs

Crowd favourites MLA's Chef Tarek Ibrahim and Sam Burke will hit the hotplates to demonstrate and serve up the best of Australia beef alongside Celebrity Chef Curtis Stone.

The best of the best

Beef producers from around Australia are benchmarking their product on a national level by entering the National Beef Carcase Competition – with participating processors in every state this is truly a national event.